The NegoAI app now helps buyers and sellers prepare for negotiation.

Dear Negotiation Explorer,

The NegoAI app now works for both buyers and sellers.

Last week I showed you the buying side. This week we added the selling side, with help that starts before you have a particular negotiation to prepare.

We have reached the twelve-week point in building the platform in the open. We finished Moore, an AI agent that helps sellers find and assess potential customers, then added the selling side to the app.

Brama, my partner in Claude Code, did the building, with Codex reviewing the work.

We are in the testing phase.

You know what you sell. You may have customers already, or you may be looking for your first ones. You want to know which companies to approach and why they might buy from you.

You tell it what you sell and what you know about your customers. It helps you choose where to start, searches for real companies and examines the information available about them. It can also look for the people involved in a buying decision.

A company can fit your description of a good customer without needing what you sell. A person's job title does not prove that they decide. Moore should explain what the sources support and what you still need to ask.

From there, it can draft a first message and help with follow-ups or a reply you have received. You decide whether to send it.

Moore also helps with tenders. You can bring it a notice and ask whether the opportunity is worth pursuing, then work on the response. If you sell through distributors or resellers, it can help find and assess possible partners and work through the points you need to agree with them.

Porter does the buying work I described two weeks ago, including finding and assessing suppliers. Each has its own page in the app.

We tested Moore with made-up selling situations. The companies it found through its searches were real, and we checked the sources behind its answers.

One test asked it to draft a reference letter for a customer to check and sign. Moore put its own comments about the limits of the evidence inside the letter, as though the customer had said them.

Those comments belonged in a separate note to the seller. The letter had to contain only what the customer could confirm.

We changed the instructions, then ran the case again. Moore kept its comments outside the letter and left questions for the customer where something still needed their answer.

We have not run a real selling campaign with Moore.

On the home screen, you choose Buyer or Seller.

For a sales negotiation, describe what you are selling, to whom and what you want to achieve. Attach the documents you have. If you have the buyer's LinkedIn profile, add that too.

Rackham is the selling expert. It examines the buyer's situation and the reason they might choose you. It helps build the argument for what you are selling and prepare for objections, including pressure on price.

Kahneman is the behavioral expert. It reads the profile of the person you will meet and advises you on how to communicate with them. Its conclusions are estimates. Without a profile, the preparation continues without that analysis.

Rackham and Kahneman start together.

Deepak is the negotiation expert. It uses their work and your case to develop the negotiation plan, including possible explanations of what the buyer wants, the terms you could trade and the limits you need to keep.

The Compiler turns their work into one report, with a summary and a short reference sheet for the meeting.

The buying side works in the same way, with Kraljic, the buyer expert, in Rackham's place.

Moore stays outside this preparation. You decide when an opportunity is ready for a negotiation and start the preparation separately.

Once you have the report, you can give it to Von Neumann and practice the conversation.

If you are selling, it plays the buyer. If you are buying, it plays the seller.

You can speak your replies and hear its answers. Afterwards, it gives you a debrief on what happened and what you could change.

You can also go straight to one expert. A seller can ask Rackham about a price objection or Moore about a potential customer. Macneil helps both buyers and sellers with contract terms, including questions after signing.

Before your next sales meeting, write down why you think this particular customer needs what you sell. Put the evidence beside it.

Then write what you still need to ask. If all you know is that the company is in the right industry, finding the name has left most of the work ahead of you.

You can do this with a colleague or an AI. Ask them to read both parts before helping you prepare the conversation.

On Thursday, October 8, at 18:30 Rome time (12:30 New York / 22:00 Mumbai), I am teaching Practice your negotiation against an AI counterpart.

We will look at how to practice against an AI counterpart built from your own preparation, behaving like the person you are about to face. You can run the same negotiation as many times as you want, with a scored debrief on each. The session is free and lasts 45 minutes.

Register for the October 8 lesson.

Think of a customer you are trying to win. What do you still need to know before you can prepare the negotiation properly?

Just hit reply and tell me. I read and answer every one.

#Negotiation #NegotiationSkills #NegoAI #AI #AIAgents #AugmentedNegotiator